The Rosenthal Care Group: Marky Pascua and Kelvin Garcia’s Growing Family of California Care Companies
A growing family of care companies built around one connected mission
The Rosenthal Care Group brings together residential care development, senior and adult care placement, and practical business support for California care operators.
What is The Rosenthal Care Group? Today, the most accurate description is a growing family of care companies. It is intentionally early, focused, and still being built—not a giant care ecosystem pretending to be finished.
The current model connects three care-facing companies and service areas: The Western Lights Residences - Assisted Living Home for residential care development, Rosenthal Adult & Senior Care Connections for placement and referral guidance, and Rosenthal Community Care Services for consulting, education, tools, staffing connections, and business support.
Behind the group are Marky Ramone Richmond Pascua, also known as Marky Pascua, and Kelvin Justo Garcia, also known as Kelvin Garcia. Their complementary roles combine long-range strategy, systems building, residential care administration, hospitality standards, and day-to-day operational discipline.
What The Rosenthal Care Group is building
The Rosenthal Care Group is the strategic parent and growth organization behind an expanding portfolio of affiliated care businesses. Its role is to connect strategy, brand architecture, business development, investment thinking, systems design, and future ventures while allowing each operating company to keep a distinct purpose.
The idea is straightforward: residents need thoughtful care environments; families need help understanding their options; and care-business owners need accessible guidance, education, documentation, and operating tools. These needs are different, but they exist within the same care journey. The Rosenthal structure is being designed so that each company can specialize while the broader organization learns across the entire journey.
That is why “growing family of care companies” is the right description today. A broader care ecosystem is the long-term direction. The present organization is the foundation: three connected companies, separate responsibilities, and a shared standard centered on personal service, accountability, practical execution, and forward growth.
The Western Lights Residences
Residential care development focused on a small, personal home environment in Hesperia, California.
Explore residential care →Rosenthal Adult & Senior Care Connections
Placement guidance that helps families, residents, and professionals explore assisted living and residential care options.
Find care support →Rosenthal Community Care Services
California RCFE and ARF consulting, inspection readiness, caregiver education, forms, calculators, talent connections, and business services.
Get operator support →How the Rosenthal companies serve the care journey
The Western Lights Residences
Hesperia, California
The Western Lights Residences is the residential care division presented within The Rosenthal Care Group. Its development is centered on the idea that assisted living can remain personal, calm, organized, and connected to the rhythms of home.
The planned six-resident setting in Hesperia reflects the group’s preference for smaller environments where resident needs, routines, family communication, comfort, meals, cleanliness, and day-to-day quality can receive close attention.
This company represents the group’s care-delivery side: the part of the organization responsible for translating plans, policies, and service standards into the lived experience of residents and families.
Rosenthal Adult & Senior Care Connections
High Desert & Inland Empire
Rosenthal Adult & Senior Care Connections helps families, residents, discharge planners, case managers, hospice teams, home-health professionals, and community partners explore residential care options.
The placement process starts with the person rather than a directory. Rosenthal asks about care needs, mobility, cognition, supervision, routines, room preferences, preferred location, timing, family priorities, and budget. The team then helps narrow the search, coordinate introductions, discuss current availability, and arrange tours when appropriate. The resident, family, or authorized decision-maker remains in control of the final decision.
Care connections may include assisted living and Residential Care Facilities for the Elderly, memory-care environments, non-ambulatory options, hospice-friendly homes, adult residential care, and related care-service connections within the professional network.
Families and residents are not charged a placement or referral fee for Rosenthal placement guidance. Participating care providers may compensate Rosenthal when a placement is completed, and provider availability, rates, licensing, care capabilities, and admission decisions must be confirmed with the individual provider.
- Personalized care search and placement guidance
- Assisted living, RCFE, memory care, and adult residential care connections
- Support for hospital discharge and post-acute transitions
- Relationships with hospice, home health, case management, and community partners
- Referral partnerships with qualified residential care providers
For placement guidance, call (888) 272-3301 option 3.
Rosenthal Community Care Services
California statewide remote support
Rosenthal Community Care Services supports current and aspiring California residential care operators. Its audience includes people starting an RCFE or ARF from scratch, existing facility owners, administrators, caregivers, investors, landlords, and care professionals who need practical help with the business and operational side of care.
Rather than requiring a large consulting package before a serious conversation can begin, Rosenthal Community Care Services offers a lower-cost entry point through a 30-minute RCFE or ARF consultation. Remote consulting is available throughout California. On-site consulting and inspection-readiness work are concentrated in the High Desert and Inland Empire, with other Southern California areas considered by arrangement.
Its current catalog includes consulting services, site-readiness visits, online education, business filings, digital documentation, calculators, memberships, market research, branding, website design, and the Care Talent Network.
California RCFE and ARF consulting
- RCFE and ARF administrator consulting for startup, licensing, admissions, operations, and practical questions
- Fire pre-inspection and fire-clearance readiness
- Licensing pre-inspection and annual inspection readiness
- On-site physical plant consulting to identify compliant, cost-conscious options within published rules and codes
- ARF and RCFE market research and specialized residential care research
Training, talent, and ongoing support
- Online caregiving education covering daily care, dignity, safety, dementia, medication awareness, hospice support, reporting, and professional responsibilities
- COMP 2 practice questions and preparation for California facility applicants
- Care Talent Network connections for caregivers, DSPs, administrators, and other care professionals; facilities make their own hiring decisions
- Community Care Membership with selected tools, forms, resources, and member benefits
Digital forms, calculators, and business services
Rosenthal Community Care Services also produces practical resources for care-home organization. The digital catalog includes Medication Administration Records, PRN medication tracking, controlled-substance tracking, visitor logs, hospice request and notification forms, dementia-family notifications, roommate agreements, resident documentation, and operating-agreement templates.
The tools and calculators library includes proof-of-funds planning, startup-cost estimates, six-bed facility profitability, resident pricing, staffing scenarios, medication reconciliation, admission readiness, facility proximity research, fire readiness, licensing readiness, and investor or landlord scenarios.
Business-support options include EIN applications, California LLC formation filings, Statements of Information, logo development, and custom website design for care businesses.
Meet Marky Pascua and Kelvin Garcia
The Rosenthal Care Group is led by two founders whose strengths are different by design. Marky’s work is centered on strategy, systems, business development, and the future. Kelvin’s work is centered on operations, care quality, staff flow, facility readiness, and the details that determine whether a plan works in real life.
Marky Ramone Richmond Pascua
Also known as Marky Pascua
Marky Ramone Richmond Pascua is an entrepreneur, residential care administrator, caregiver, consultant, and systems builder. His background includes more than a decade in corporate financial services, with experience in business analysis, workforce support, reporting, customer-service leadership, complaint resolution, performance tracking, process execution, and structured decision-making.
Within residential care, Marky combines RCFE and ARF administrator knowledge with direct-care experience, licensing readiness, inspection preparation, documentation systems, caregiver education, business planning, and customer and family communication.
As CEO, Marky Pascua leads corporate strategy, brand architecture, new ventures, partnerships, service design, digital tools, education development, and the long-range direction of the Rosenthal organization. His role is to see how separate parts can become a stronger system—and then start building that system before it is obvious to everyone else.
Kelvin Justo Garcia
Also known as Kelvin Garcia
Kelvin Justo Garcia is an ARF administrator, residential care operator, caregiver leader, and hospitality-focused executive. Before residential care, his experience in fine dining helped develop the standards he now brings to care environments: timing, cleanliness, respectful service, presentation, consistency, and attention to detail.
In residential care, Kelvin Garcia focuses on care operations, staff guidance, resident routines, meals, cleanliness, facility readiness, quality observation, workflow discipline, and the small details that residents and families experience every day.
As COO, Kelvin is the operational counterpart to Marky’s strategy. He evaluates whether a facility feels ready, whether the environment is clean and comfortable, whether workflows make sense, and whether the organization is consistently delivering the standard it promises.
Read the Rosenthal Community Care Services leadership story →
California service areas
Remote operator consulting: available throughout California.
Primary on-site and placement coverage: the High Desert and Inland Empire, including Oak Hills, Hesperia, Victorville, Apple Valley, Adelanto, Barstow, San Bernardino, Highland, Rialto, Fontana, Colton, Grand Terrace, Loma Linda, Redlands, Rancho Cucamonga, Upland, Ontario, Montclair, Chino, and Chino Hills.
Some services may extend to other Southern California communities by arrangement. Availability, scope, and travel requirements vary by service.
A connected model for residents, families, and care operators
The Rosenthal companies are not three versions of the same business. Each one is designed for a different customer and a different decision.
A resident or family may need patient placement guidance. A discharge planner may need a responsive local contact. A facility owner may need to prepare for a fire or licensing inspection. An aspiring operator may need help understanding proof of funds, property readiness, or the California RCFE application process. A caregiver may need practical education. A care home may need qualified talent. And a residential care organization must ultimately turn all of that planning into a dignified daily experience.
Bringing those perspectives into one growing family of companies gives The Rosenthal Care Group a broader view of the care journey. It allows the organization to design operator services with resident realities in mind, develop placement relationships with an understanding of care-home operations, and build residential environments informed by the questions families actually ask.
The organization is still early. That is not hidden. The goal is to grow with clear legal boundaries, responsible licensing, transparent affiliations, practical systems, and a standard strong enough to carry the Rosenthal name into future care ventures.
Questions about The Rosenthal Care Group
What is The Rosenthal Care Group?
The Rosenthal Care Group is a Wyoming limited liability company that serves as a holding, strategy, investment, business-development, and growth organization for affiliated Rosenthal care businesses. Its current public portfolio connects residential care development, placement and referral services, and operator consulting and resources.
Which companies are connected to The Rosenthal Care Group?
The current care-facing group includes The Western Lights Residences, Rosenthal Adult & Senior Care Connections, and Rosenthal Community Care Services. Each company has its own purpose, customer group, legal responsibilities, and service boundaries.
Who is Marky Ramone Richmond Pascua?
Marky Ramone Richmond Pascua, also known as Marky Pascua, is the founder and CEO of The Rosenthal Care Group and founder of Rosenthal Community Care Services. His background spans corporate financial services, business analysis, residential care administration, caregiving, consulting, education development, and systems design.
Who is Kelvin Justo Garcia?
Kelvin Justo Garcia, also known as Kelvin Garcia, is the co-founder and COO of The Rosenthal Care Group. He is an ARF administrator with residential care, caregiver leadership, hospitality, facility readiness, staffing workflow, and quality-operations experience.
What does Rosenthal Community Care Services do?
Rosenthal Community Care Services provides California RCFE and ARF consulting, startup guidance, fire and licensing pre-inspection preparation, physical-plant consulting, market research, online caregiver education, COMP 2 preparation, digital forms, calculators, memberships, business filings, and Care Talent Network connections.
Does Rosenthal Adult & Senior Care Connections charge families?
No placement or referral fee is charged to families or residents for using Rosenthal placement guidance. Participating care providers may pay Rosenthal when a placement is completed. Families remain responsible for the costs charged by the care provider they choose.
Is The Western Lights Residences accepting residents?
No. The Western Lights Residences is currently in the licensing and development phase and is not accepting residents or tour requests at this time. Future operations remain subject to California licensing approval.
Where does Rosenthal provide services?
Remote RCFE and ARF consulting is available throughout California. Primary on-site services and care-placement relationships are concentrated in the High Desert and Inland Empire, with additional Southern California areas considered by arrangement.
One group. Three clear ways to connect.
Whether you are looking for residential care, helping a family explore placement options, or building and operating a California RCFE or ARF, the appropriate Rosenthal company can help you take the next step.