The Rosenthal Care Group Published in LA News Daily: One Vision, Many Paths to Better Care
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One Vision. Many Paths to Better Care.
Our LA News Daily feature explores how The Rosenthal Care Group connects professional consulting, residential care business support, and family placement services within one developing organization.
Also known as Marky Pascua
Founder & Chief Executive Officer
The Rosenthal Care Group
The Rosenthal Care Group in LA News Daily
On September 15, 2026, LA News Daily published an article exploring The Rosenthal Care Group's integrated approach to California's residential and community care industry.
The article, titled "Rosenthal Care Group: One Vision, Many Paths to Better Care," highlights how our specialized businesses support different participants within the care industry.
It focuses particularly on Rosenthal Community Care Services and Rosenthal Adult & Senior Care Connections.
Together, these businesses represent two important components of our organizational model: supporting care providers and helping families navigate their care options.
One Vision, Many Paths to Better Care
The published feature discusses licensing, operational support, claims assistance, care placement, and ongoing family support.
Read the Original ArticlePublication note: LA News Daily identifies this article as partner, contributor, or branded third-party content.
Why We Believe Better Care Begins With Better Connections
When we began developing our businesses, we recognized that families and residential care providers frequently experience different sides of the same industry.
A family searching for assisted living may be trying to understand which care environment best meets their loved one's needs.
Meanwhile, an aspiring facility owner may be learning how to prepare a property, establish a business, organize licensing documents, and build appropriate operational systems.
An existing care provider may face challenges related to staffing, inspections, business operations, claims, or administrative processes.
These situations are different, but they belong to the same interconnected industry.
We believe that specialized businesses can address these different needs while working within a broader organizational structure.
That thinking continues to influence the development of The Rosenthal Care Group.
Rosenthal Community Care Services: Helping Owners Build and Operate
Rosenthal Community Care Services is our consulting and professional services business supporting current and aspiring California residential care operators.
The LA News Daily article discusses several areas of RCCS's work, including licensing preparation, inspection readiness, claims support, and operational resources.
Licensing Preparation
RCCS provides a full-service licensing application support package for eligible six-bed RCFEs and ARFs.
Services may include document organization, application preparation assistance, tracking requirements, and helping applicants identify missing information.
Fire and Licensing Pre-Inspections
Our pre-inspection services help owners identify potential concerns before official fire and licensing inspections.
These services are preparatory consulting and do not replace government inspections or guarantee approval.
Claims Recovery and Appeals
RCCS supports eligible California providers navigating billing disputes, denied claims, documentation challenges, and administrative appeals.
Supported claim categories may include CalAIM, IEHP, and private long-term care insurance.
Assisted Living Marketplace
Our marketplace includes selected products and resources intended for residential care operators.
Categories may include facility organization, safety, resident rooms, care equipment, documentation, and daily operations.
Business Development Resources
RCCS also provides support involving business filing, administrative organization, branding, websites, and operational planning.
Education and Practical Tools
We develop resources and tools intended to help aspiring and established care business operators better understand their responsibilities.
Learn more about our consulting and professional services:
Explore Rosenthal Community Care ServicesRosenthal Adult & Senior Care Connections: Helping Families Navigate Care
While RCCS focuses on the business and operational side of care, Rosenthal Adult & Senior Care Connections focuses on families searching for appropriate care arrangements.
Finding an appropriate care environment can involve important decisions about supervision, personal preferences, location, available services, and cost.
RASCC helps families explore available options according to their individual circumstances.
Care Needs and Placement Assistance
We help families explore assisted living homes, independent living, larger assisted living communities, memory care, and in-home caregiver services.
Our placement and matching services are provided at no cost to families.
Continued Family Support
Our relationship with families does not necessarily end when a care arrangement is selected.
At a family's request, RASCC can help identify potentially applicable support programs, utility discounts, property-tax exemptions, public benefits, and additional community resources.
RASCC does not determine program eligibility or guarantee approval. Its role is to help families explore resources that may be relevant to their circumstances.
Explore Our Care Placement ServicesDifferent Services. One Connected Organizational Vision.
Our integrated model recognizes that the residential care industry involves more than providing care within a facility.
It also involves the people preparing facilities, the administrators operating them, the caregivers supporting residents, and the families navigating care decisions.
By developing specialized businesses within The Rosenthal Care Group, we intend to address these different needs.
Each business maintains its own focus, operational responsibilities, and professional relationships.
Our long-term objective is to develop shared organizational capabilities while maintaining the specialized services of each company.
Beginning in the High Desert. Building Toward a Broader California Presence.
Our organizational development begins with strengthening our foundation in California's High Desert and the Inland Empire.
As our businesses develop, we envision expanding appropriate services across Southern California, Central California, and additional regions throughout the state.
Different services will require different geographic approaches, operational resources, and professional relationships.
The High Desert
Our initial organizational foundation is in Hesperia and surrounding High Desert communities, including Victorville, Apple Valley, Oak Hills, and Adelanto.
The Inland Empire
Our regional priorities include strengthening relationships and services throughout San Bernardino and Riverside counties.
Southern California
Our longer-term vision includes evaluating opportunities across Los Angeles, Orange County, San Diego, and other Southern California markets.
Central California
Bakersfield, Kern County, and additional Central California communities represent potential areas for future development.
California
Our broader ambition includes developing the infrastructure, resources, and professional relationships necessary to support clients in additional California communities.
Our geographic roadmap represents our organizational plans. Actual expansion depends on resources, regulatory requirements, operational readiness, and local demand.
The People Behind the Vision
Marky Ramone Richmond Pascua
Also known
as Marky
Pascua
Founder
&
Chief
Executive
Officer
The Rosenthal
Care Group
My professional background includes customer service, mortgage lending, business analysis, business execution, operational strategy, performance evaluation, and process improvement.
These experiences influence how I approach organizational development and long-term business strategy.
Kelvin Justo Garcia
Chief
Operating
Officer
The Rosenthal
Care Group
Kelvin established Rosenthal Community Care Services in August 2024 and plays an important role in the development and operations of our businesses.
Together, we are developing complementary businesses with specialized services and a shared long-term vision.
One Vision. Many Opportunities to Make a Difference.
Our LA News Daily feature presents an opportunity to explain what The Rosenthal Care Group is working to build.
Our organization continues to develop, and each business has important work ahead.
Through Rosenthal Community Care Services, we intend to continue strengthening our professional resources and consulting capabilities.
Through Rosenthal Adult & Senior Care Connections, we intend to continue helping families navigate important care decisions.
Through our broader organizational strategy, we envision developing additional capabilities, strengthening professional relationships, and expanding our geographic presence over time.
For us, this published feature represents another opportunity to share our journey and the direction we intend to pursue.
Marky
Ramone
Richmond
Pascua
Also known
as Marky
Pascua
Founder &
Chief
Executive
Officer
The Rosenthal
Care Group