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We operate residential care, help families find appropriate care, and give current and aspiring facility owners practical consulting, education, tools, and support.
The Rosenthal Care Group brings together businesses that serve different parts of the residential care journey—from helping entrepreneurs build stronger care organizations, to helping families locate appropriate care, to operating residential care environments ourselves.
Our model is built around the belief that the future of care requires more than individual businesses operating in isolation. It requires stronger connections between operators, families, residents, professionals, resources, and communities.
Each Rosenthal company serves a distinct part of the care continuum while benefiting from the strength of a connected organizational ecosystem.
The residential care division of The Rosenthal Care Group, focused on developing personal, well-operated residential environments designed around dignity, responsiveness, comfort, and quality of life.
Explore Residential Care→
Practical consulting, licensing guidance, education, operational support, forms, tools, training, and business resources for current and aspiring residential care operators.
Visit Rosenthal Community Care Services→
Helping families identify appropriate assisted living and residential care options while connecting care providers with residents, referral sources, and community partners.
Visit Rosenthal Care Connections→Companies, businesses, and ventures presented within the Rosenthal care ecosystem may operate through separate legal entities. References to “our companies,” “the Group,” or a “Rosenthal company” describe organizational or brand affiliation and should not be interpreted, by themselves, as a representation that every listed business is wholly owned by The Rosenthal Care Group LLC. Legal ownership, licensing, contracting, and operating responsibility remain with the applicable entity.
Our businesses are designed to reinforce one another while remaining focused on the customers and communities they serve.
Build and operate residential care environments with strong systems, thoughtful service, and resident-centered operations.
Create stronger connections between families, residents, referral sources, healthcare professionals, and care providers.
Give care operators practical access to consulting, education, resources, tools, systems, and operational support.
Develop additional care businesses and strategic ventures designed for the evolving needs of the care economy.
TRCG is structured to support multiple points within the care journey—from building better operators, to connecting families with care, to delivering care itself.
The Rosenthal Care Group was built around a simple belief: residential care can be more personal, more responsive, better connected, and better supported.
Across our companies, we are building a shared standard around how we approach care, operations, partnerships, service, and growth.
Care and service should feel human, responsive, and personal—not unnecessarily institutional.
Strong organizations depend on communication, documentation, systems, ownership, and follow-through.
Solutions should work in real care environments, not simply look impressive on paper.
We build companies, systems, and partnerships designed for the changing future of care.
The Rosenthal Care Group is led by two very different personalities who have learned to use those differences to their advantage. Marky tends to see the possibilities, the next company, the next system, and the bigger picture. Kelvin notices what is happening right now — how the environment is operating, what needs attention, and whether the details meet the standard. Around the group, those differences have produced a couple of unofficial names.
Some of Marky’s most productive moments can look suspiciously like nothing is happening. When he is in his office and someone sees him through the glass simply staring out into the open, the people who know him have learned what that usually means: he is in one of his creative moments.
Marky describes it as having imaginary plans laid out in front of him — businesses, systems, ideas, strategies, conversations, and future scenarios that he is moving around in his head as though they were physically in the room.
You can walk into the office. You can say his name. You can even start talking to him. There is a reasonable chance he will not register that you are there until the thought is finished.
Professionally, Marky leads corporate strategy, business development, brand architecture, growth planning, new ventures, systems design, and the long-range direction of The Rosenthal Care Group. His background includes more than a decade in corporate financial services, business analysis and execution, entrepreneurship, residential care administration, consulting, and hands-on development of care organizations.
Kelvin has developed a reputation during facility visits. The cat part is the way he moves: quietly, deliberately, and somehow without announcing where he is going. One minute he is across the home; the next minute he is standing behind someone who had no idea he had entered that part of the building.
Then there is the dog part. His sense of smell has become company lore. Kelvin can pick up an unpleasant odor almost immediately after a door opens, and there is very little chance the visit will continue without him calling it out.
That created an unofficial rule around the facilities: if Kelvin is coming, make sure the home smells good. Not because a home should smell good for Kelvin, but because it should feel clean and comfortable every day for the people who live there.
Professionally, Kelvin is the operational counterpart to the group’s strategy. An ARF Administrator with hands-on residential care experience, he focuses on care operations, staffing coordination, quality systems, facility readiness, workflow discipline, and the practical details required to turn plans into consistent day-to-day execution.
There is an unofficial division of labor that happens almost automatically when the two walk into a care environment together. They rarely need to discuss who is looking at what. They simply separate, observe, and compare notes afterward.
Kelvin looks at cleanliness, odors, organization, physical conditions, workflow, staffing execution, and whether the home is functioning the way it is supposed to function.
Marky gravitates toward caregivers, residents, and consumers — asking questions, watching interactions, listening, and getting a sense of whether people appear comfortable, respected, supported, and engaged.
Then they compare notes. One is looking at the system. The other is looking at the people living and working inside that system. That combination — imagination and execution, people and operations, vision and detail — has become a large part of how The Rosenthal Care Group approaches the organizations it builds.
The Rosenthal Care Group is building an integrated portfolio of care and care-support businesses designed to serve growing needs across residents, families, operators, professionals, and communities.
References to future businesses, facilities, markets, services, acquisitions, expansions, or other growth initiatives reflect current plans, goals, or areas of interest. They are not guarantees that a particular business, transaction, license, acquisition, facility, service, or expansion has been completed or will occur within a specific timeframe.
TRCG brings together residential care operations, consulting, education, business resources, and care placement under one expanding organizational umbrella.
Explore Our Companies→RASCC is developing relationships with residential care providers and community referral sources to help families navigate care options more personally.
Visit Care Connections→RCCS continues to expand practical consulting, education, forms, tools, and operational resources for residential care entrepreneurs and operators.
Visit Community Care Services→We will direct you to the appropriate Rosenthal company or area of the organization.
Connect with Rosenthal Adult & Senior Care Connections for residential care placement guidance.
Consulting, licensing guidance, training, tools, resources, and operational support.
Explore The Western Lights Residences and the Group's residential care operations.
Partnerships, strategic opportunities, professional inquiries, and corporate communications.
For corporate, partnership, or strategic inquiries, call the Rosenthal main line and our team can direct your inquiry.
The address above is the Company’s Wyoming registered agent address for legal and registered-agent purposes. It is not a customer service location, care facility, or operating office of The Rosenthal Care Group LLC.
The Rosenthal Care Group LLC is a Wyoming limited liability company that serves as a holding, strategic oversight, investment, and business-development organization for affiliated Rosenthal businesses, ventures, and business interests. Companies and business entities operating within or affiliated with the Rosenthal organization maintain separate legal identities. Each entity is responsible for its own operations, contracts, obligations, debts, employees, licenses, regulatory requirements, services, and liabilities, except where another entity has expressly agreed otherwise in writing.
References to “The Rosenthal Care Group,” “Rosenthal,” “the Group,” a “Rosenthal company,” or similar language describe organizational or brand affiliation and do not, by themselves, create an agency relationship, partnership, joint venture, guaranty, assumption of liability, or authority for one entity to bind another.
Residential care, assisted living, placement and referral services, consulting, training, home care, real estate, and other regulated or licensed services are provided by the legal entity and qualified individuals authorized to provide those services under applicable law.
The Rosenthal Care Group LLC’s ownership, affiliation, oversight, branding, or relationship with another Rosenthal company does not itself authorize The Rosenthal Care Group LLC to perform services requiring a separate license, registration, permit, certification, or regulatory approval.